Air freight

Air restock keeps a bestseller listing alive

Air restock keeps a bestseller listing alive

Background

The client’s top-selling product had gone out of stock and the listing ranking had already started to slip. Rail and road were both too slow, so they needed a batch that could reach the warehouse within three to five days.

Our approach

  1. Confirmed commodity type and battery content, then selected an express departure from Harbin billed on volumetric weight.
  2. Completed pickup and export declaration the same day, with the flight departing in the early hours of the following morning.
  3. Cleared customs the day of arrival through a partner broker, with same-day sorting and delivery to the marketplace warehouse.
  4. Sent the remaining volume by road in batches so that the entire order would not carry air freight rates.

Outcome

Air transit
3 days
Units restocked
1,840
Ranking recovery
Within 5 days
Share sent by air
22% of the order

Combining air for the urgent units with road for the rest kept the stockout loss contained without letting freight cost run away.

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